Our Brands
Golden Port Tobacco Company recognizes that the future of the business lies in its brands remaining relevant to the target markets. Golden Port launched its brands upon the realization on the consumer demand for good quality, value for money cigarettes within most of the market segments in Middle-East and North-Africa countries. To meet this demand, Golden Port has developed three key brands each with assorted variants. These brands are Golden Port, Marhaba and Double Gold.
Golden Port Sb is company to actually own an oriental cigarette brands: MARHABA, GOLDEN PORT and DOUBLE GOLD.
CIGARETTE PRIVATE LABEL MARHABA
MARHABA “no harm can come from me to you”
CONCEPT BRIEF
The uniqueness of the idea lies in the uniqueness of its source as the inspiration and basis upon which to develop the cigarette pack design and the brand’s marketing and communication. The brand is exclusive in that it is the first to graphically feature Middle-Eastern art. The essence of the concept is therefore the uniqueness of combining fundamental elements of the Arabic culture in the creation of a packaged cigarette product having a distinct Middle-Eastern identity. This unique concept is translated in five forms: brand name, product category, pack design, brand communication and brand interactivity.
-Brand Name:
The brand name chosen for the product is: MARHABA, insinuating in a subtle way, a symbolic greeting in the Middle-East.
-Pack Design:
Motifs: the MARHABA pack features Middle-Easter architectural motif reflecting the identity of the brand. The motif band surrounding the top area of the pack, the dome and the motif below the dome top, are all common elements of Middle-Eastern architecture.
-Brand Communication:
Pack Literature: The MARHABA pack features text that conveys the clear message and identity of the product. .
-The MERHABA is a greeting word of Persian origin, roughly meaning “No harm can come from me to you” means that MERHABA is directly derived from the identity, culture and values of the MARHABA smoker.
-Background text calligraphy, printed in a discrete and elegant way: Peaces salute reflecting the product’s philosophy.
-Advertising and Promotion:
MARHABA’s advertising and promotion campaigns also reflect the image of the brand. MARHABA’s advertisement reflects the actual identity, aspiration and values of the genuine spirit behind it. MARHABA’s campaigns establish the brand as a cigarette for all consumers who appreciate Middle-Easters culture one way or another.
While MARHABA bases its concept on the Middle-Eastern culture, it is important to note that the brand does not encourage any type of discrimination. The brand simply targets consumers with a certain appreciation of the historic Middle-Eastern culture in term of product design, communication and identity. It is also important to note that MARHABA does not aim at encouraging smoking in any way; it only caters to an already smoking audience.
CIGARETTE PRIVATE LABEL OUTLINE
For companies wishing to develop their own cigarette brand, Golden Port Sb offers a complete turnkey solution benefiting from years of experience in the regional Tobacco Industry.
Golden Port Sb puts its expertise at the disposal of its customers saving them the hustle of cigarette production and brand creation; but most importantly saving them hundreds of thousands of dollars to say the least in trial and error; the result is a smooth process managed by industry professionals offering any of the services to insure the successful birth – and growth – of a new cigarette brand.
Golden Port Tobacco Company recognizes that the future of the business lies in its brands remaining relevant to the target markets. Golden Port launched its brands upon the realization on the consumer demand for good quality, value for money cigarettes within most of the market segments in Middle-East and North-Africa countries. To meet this demand, Golden Port has developed three key brands each with assorted variants. These brands are Golden Port, Marhaba and Double Gold.
Golden Port Sb is company to actually own an oriental cigarette brands: MARHABA, GOLDEN PORT and DOUBLE GOLD.
CIGARETTE PRIVATE LABEL MARHABA
MARHABA “no harm can come from me to you”
CONCEPT BRIEF
The uniqueness of the idea lies in the uniqueness of its source as the inspiration and basis upon which to develop the cigarette pack design and the brand’s marketing and communication. The brand is exclusive in that it is the first to graphically feature Middle-Eastern art. The essence of the concept is therefore the uniqueness of combining fundamental elements of the Arabic culture in the creation of a packaged cigarette product having a distinct Middle-Eastern identity. This unique concept is translated in five forms: brand name, product category, pack design, brand communication and brand interactivity.
-Brand Name:
The brand name chosen for the product is: MARHABA, insinuating in a subtle way, a symbolic greeting in the Middle-East.
-Pack Design:
Motifs: the MARHABA pack features Middle-Easter architectural motif reflecting the identity of the brand. The motif band surrounding the top area of the pack, the dome and the motif below the dome top, are all common elements of Middle-Eastern architecture.
-Brand Communication:
Pack Literature: The MARHABA pack features text that conveys the clear message and identity of the product. .
-The MERHABA is a greeting word of Persian origin, roughly meaning “No harm can come from me to you” means that MERHABA is directly derived from the identity, culture and values of the MARHABA smoker.
-Background text calligraphy, printed in a discrete and elegant way: Peaces salute reflecting the product’s philosophy.
-Advertising and Promotion:
MARHABA’s advertising and promotion campaigns also reflect the image of the brand. MARHABA’s advertisement reflects the actual identity, aspiration and values of the genuine spirit behind it. MARHABA’s campaigns establish the brand as a cigarette for all consumers who appreciate Middle-Easters culture one way or another.
While MARHABA bases its concept on the Middle-Eastern culture, it is important to note that the brand does not encourage any type of discrimination. The brand simply targets consumers with a certain appreciation of the historic Middle-Eastern culture in term of product design, communication and identity. It is also important to note that MARHABA does not aim at encouraging smoking in any way; it only caters to an already smoking audience.
CIGARETTE PRIVATE LABEL OUTLINE
For companies wishing to develop their own cigarette brand, Golden Port Sb offers a complete turnkey solution benefiting from years of experience in the regional Tobacco Industry.
Golden Port Sb puts its expertise at the disposal of its customers saving them the hustle of cigarette production and brand creation; but most importantly saving them hundreds of thousands of dollars to say the least in trial and error; the result is a smooth process managed by industry professionals offering any of the services to insure the successful birth – and growth – of a new cigarette brand.
The purpose of this site is to share information about our company and our expertise in tobacco products.
It is not intended to market, promote or advertise any of our cigarette brands and products.